True but with your ordinary Joe Soap not knowing one from the other I think they are more likely to trust one they may recognise especially with a new site. I mean anyone can make a nice logo but do Joe Soaps think like that or do they think if its nice it must be safe. The alert site one is good if people know what it means but odd's on they don't and this one may be better in that case. Would you trust a site with this?