Just doing a search in google just now and saw the ripe.ie adwords ad. I clicked it because... why not? Anyway, I went into one of their pages and just realised they are using one of those dodgy
seo techniques...
Ripe Website design - Ireland leading web design company
Mouse over any of the words like "website" or "web design". They all link back to their home page and are also hidden links. I was reading about this recently but can't remember what it is called. If they really wanted to hide that they were links... they could have left the hover state the same as the normal state and added a hover cursor decoration to text. Nobody would really have noticed it then but Google.
I hope Google picks up on this crap and bans them!
I wonder how much they are spending on Google Adwords? I'm going to click their ad anytime I see it!
Dave