Hi Des,
Re: Q2:
To preview search results and ads as they'd appear in other geographical locations in Google, you can add parameters to your search query. Here's a list of parameters and links to more information about possible values for each parameter:
- Target country: use '&gl=aa,' where aa is the country code as listed at
Country and Territory Codes (AdWords API Developer's Guide)
- Target region: use '&gr=bb-bb,' where bb-bb is the region code as listed at
Worldwide Region Codes (AdWords API Developer's Guide)
- Target city: use '&gcs=c,' where c is the name of a city. If you use the city parameter, the region parameter must also be set to the region containing the city. For example, to see a search results page for the query 'wedding planner' for users in New York City, the URL would be "http://www.google.com/search?&q=wedding+planner&adtest=on&gr=US-NY&gcs=New York"
The adtest=on string ensures that if you are checking up on your Google Adwords, that your tests aren't registering as impressions in the campaign.