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Originally Posted by RedCardinal  I beg to disagree. I'd take someone with a marketing/business background for this role a long time before I'd take an IT person. SEO is fast changing into a discipline where business acumen and marketing savvy are far more important than technical know-how. The technical stiff matters, but understanding people is far more relevant IMHO. |
I'd have to agree with Richard on this one. Knowledge of what needs to be implemented on the technical side is important but the actual implementation can be done by techies. Online marketing savvy, analytics and a strong knowledge of search,
PPC, etc. is much more important.