Quote:
Originally Posted by glengara  "You can learn loads, you just don't need to."
It's the difference between an SEO and someone "doing" SEO :-) |
Yes but when the results are effectively the same, who cares? That's kind of my point!
It must be little comfort for
SEO's to know that most designers/developers can learn to do what
SEO's do (as much as they would ever need to) in a very short period of time.
Sure you can go the extra mile and be a "real
SEO" but once you get to that point, you're generally just kind of gaming the
SE's for your clients and polluting the SERP's. Remember, not everyone using Google is necessarily looking to buy something. I would say that most of the time they're just looking for information - and not necessarily on companies or products either.
I'm not putting
SEO down. It has its value. I just think that it should be blended into the Web design/development mix and not necessarily seen as a specialist, niche skill. In some cases it is and a small number of companies have big budgets for gaming the
SE's (unfortunately). What happened to people coming into the industry and working hard on their Web design and development skills? While I appreciate that there are a few knowledgeable guys working in
SEO out there, I can't help but feel that the overwhelming majority are just FUD-merchants.
SEO, done properly and responsibly, simply isn't complicated.