I agree on the document format, its was the client's decision. I would recommend to others that you put both .doc and pdf up on sites. There are plenty of free pdf generating programs that look like printers, I find less tech savy people find these less 'scary'.

On the graphic side - I went for a simple and less graphic intensive site as I thought that a lot of the target market of this site might be not be on broadband.

Thanks for the feedback
des