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Originally Posted by glengara  Well my received wisdom was that AW was "per se" useful for branding purposes....
I've had a look over at G.co.uk/US G.com and it seems to be much the same thing, no-one who's in the SERPs uses AW even to target more focused PPC/AW terms.
If the practitioners don't use AW it strikes me that either the cost to target any related term is crippling, or AW may not be as effective as it's made out to be :-) |
To be honest, AdWords is not for all markets. We run
PPC campaigns for ourselves sporadically for KW data only. Everyone and their mother are offering
SEO/
PPC Management/SMO these days and I think there is a lot of work needed from the buyer to separate wheat from chaff. That involves a lot of clicking on ads. While we have received a few leads from
PPC, the volume and quality of leads from other sources is much more worth while focusing on.
PPC for B2B in our experience is usually less effective than using it for B2C. (will I regret saying that?)