Quote:
Originally Posted by blacknight  I think it would depend on the service you're offering and how you are delivering it  |
Of course, and that's not true in all cases but "in general". There are also some services that are borderline b2b
and b2c. Ring any bells?
I'm not saying it's impossible to make it work at all, but in general it's a lot harder to make it work. More due diligence generally goes into a b2b purchase. With
PPC, ultimately the advertiser(s) pay for that.