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Avon cosmetics uses a uk.com successfully
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Odd - you'd think they'd have used uk.avon.com
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we're talking about the scenario where you want to push the "uk" factor but can't get the co.uk
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If mybrand.co.uk wasn't available, then I would try mybranduk.com before mybrand.uk.com
As for .travel, what were they expecting!? I think it's a ridiculous
TLD which is too long and had no chance from the start.
ICANN hired a independent group to look at the potential of .travel, then ignored its findings and approved the
TLD anyway.