Hi all,
Just my €0.02 worth on email marketing.
I have been using email marketing for about 9 months now, firstly starting off with a free php based one that was included with my hosting plan.
Waste of time. If you want to send out 1000 emails, you will run into issues with your server (well at least I did). I had to set it so as it would send out the emails every X number of seconds, and I had to keep my browser open whilst doing it.
Not much fun when you have >10,000 subscribers.
So I moved to a professional outfit. I pay a yearly fee and can send out as many emails and set up as many campaigns as I need.
I send all my emails via text format. I don't like the html template ones, as I usually ignore them when I get them, no matter what the offer is.
I catch the visitors first name and email address, and that way I can customise the emails to say "Dear [[firstname]]"
so it looks personal.
The good thing about these opt in forms is that you can have them sign up to more campaigns in one go. Check out my *squeeze page* here:
Free Vedic Maths Tutorial
You can see it's clear, straight to the point, and has the option to sign up for more information that they may be interested in.
So I would recommend if you are collecting names, use a professional service. It's reliable, stress and trouble free and completely customisable.
My €0.02 worth!!
Any questions give me a shout
Kev