Eurid are trying very hard to promote the namespace. They also announced a couple of initiatives in recent days to encourage registrars to up their numbers. I think they're trying to copy the tactics used by DotMobi, but it doesn't seem to be working out that well for them ....
Jmcc's latest post sums it up:
Only 13.37% .eu Websites Active/Unique - .eu is a disaster zone - WhoisIreland Review