Also second for sex shops thats Irish also? I have targeted for the keywords people use and it seems to work out fine for us. So you are saying i have not done a good job for some one with know prior knowledge. Also what words would you use on a search for an adult store in Ireland hypothetically out of curiosity.

Also liveperson is an extremly valuble tool as it shows search results in live time and captures a live page shot of what the person has entered in their search engine and shows you the results that poped up. Ultimately it gives you the customers view from their eyes its fantastic. I would recommend that it be tried out.