Over the past month or so I have been keeping track of advertisers using
PPC (Google) for certain keyword phrases.
I monitor these adverts and keyword phrase combos for around thirty days and use it as a strong indication that whoever is using the
PPC adwords, then the keyword phrase is more likely than not working for them.
I ignore the larger financial institutions who are advertising and focus on the smaller firms who I am hoping, are watching their budgets and acting on CTR and amend accordingly.
If anyone is interested in a spreadsheet I have for mortgage based keywords, PM me and I'll email it over to you.
Kevin.