In regards to the title. I'm using different landing pages for different keywords so the titles are based on those keywords.
The content is the tricky part for me. I don't want too much clutter and take away the chance of the visitor not buying, a reason why I changed it in the first place.
The call to action I do have but I'm thinking of adding one of those big pointy arrows just to be sure.
Per usual its all done to testing.
Cheers for the advice Louie.