OK, I can see how you might want more when you click on a category on the front page. I suppose I was just preempting the time when there'd be just too many places registered. The point of showing a map was to get someone to pick a location (using a map) for the category they'd just chosen ... category alone isn't mush use if the person is looking at all-Ireland. However, some hints as to what to do next are missing, fair enough :0).

I would have put up a map on the home page, but I wanted a home page that worked without Javascript. I've still some trimming to do on the home page to limit news, events, reviews text to a short sentence ... with a more ... link ... but for now I thought it would suffice.

As for getting folks to pay something, I was between a rock and a hard place. The problem being that for 50 quid the subscriber is getting atleast 3 things, of different value to each type of person ... web presence including interactive content, geocoded directory listing and reviews. To a small business that has no web presence, having effectively a very simple web page, backed up by a single 'News' page (and upto 10 Events pages) where they could publish their latest 'Specials' or something news-worthy, or some more info about their business ... is surely worth 50 quid ?. A proper web-site will cost a non-technical type anywhere in excess of 500 euro ... upto thousands of euro for interactive content ... which is what they have with our offering.

The directory part of it isn't going to cut it re: being worth 50 euro until we get a critical mass ... upwards of 10,000 businesses ... but we all gotta have more than one string to our bows. The only way we see this actually working is by strong branding, and that's gonna cost big money. We're happy to go that road, if we believe that the idea is novel, and Irish business owners put value in cheap web-presence, being found easily (re: location) and being reviewed.

As for the look and feel ... we'll take another look at the simplicity side of things .. thanks. As for the colors ... let's get some more opinions (maybe suggest an alternative ?) ... 'cause we thought there was just enough to not be too 'in your face' ... whilst still being memorable in a not-unpleasant way :0).

Thanks,
Attila