What I ahve been doing a lot of lately is starting out on MSN and YSM and using the traffic from there combined with testing and heatmaps to make the perfect landing page. Then and only then, copy the campaign over to Google.
I don't know if this is related, but in the last two days there has been a huge smackdown on a lot of keywords in Google and they all happen to be TMs. I am almost certain that Google has updated something to give a poor QS to all registered TMs, or at least those that have received bidding complaints from their owners.
Is this an affiliate site or a thin content site?
Something that has worked well for me is adding a blog to the site. Even just link to the blog in the footer. Create a post about and with the title of every long tail term you find in your analytics. Google seems to like this a LOT. |