That's the beauty of using KEI - rather than compete with 100k websites about widgets, I am using KEI to find a smaller number of visitors who are looking solely for cornflower-blue widgets. That way there are far fewer competing websites - and rather than sticking my fishing pole into the ocean trying to catch a fish, I am using a bucket in the garden pond brimming with fish (forgive the analogy!).
I guess what you are saying is why not compete for widgets along with everyone else and get to the top of the SERPs? Well for starters a small/medium business looking to get rankings asap would benefit using the method I described, they might not have enough time to wait to compete with the big guys/more established sites and this way they are getting their targetted visitors as quickly as possible.
For me it's all about targetted visitors rather than any visitors. I want people who are interested in learning the binary number system rather than people who want to know what is binary... there are plenty of sites out there that can do that
As for the stats - I have edited out the others but here is a graph of the number of visitors since Monday- note the Entry numbers
Cheers,
Kevin