Good question Michele, when you are spending a few 1000 on a advert you want to see if its worth running again
I might pissed people off with this post but here it goes, I find the ICT magazines in Ireland anyway crap with no return what so ever, I ran a 8k campaign the end of last year and had a way to track it and very little came back off it. (new brand with a new site) a voip service for another company.
I also have watch some hosts run huge campagins with little to no growth in their market share. I dont like wasting money so dont plan on spending money in this area again.
I do use some UK magazines which do offer a good return with the same sort of content I ran in Ireland. |