Quote:
Originally Posted by georgiecasey  Your list of keywords for that example should be cork, galway, limerick, etc.
obviously that's not the right way to go, you don't want to rank for just those counties.
personally ive never had luck with dynamic keyword insertion, never works out right and quality score always crap. use the adwords api and some code to set up an adgroup for each county and have better control over your ads |
DKI or Dynamic Keyword Insertion does not count the keyword in the brackets {} as part of the quality score. At least that's what I last read about it, I don't know if this has changed recently though.
Personally I've never had a major problem with DKI and the Quality Score. As long as you have the right landing page. Which can be quite tricky if you are targeting a range of products / services with DKI. So sometimes its best as Dave has mentioned above to divide (and conquer) by separating into different ad groups.