Not really Michele, I'm referring to the complaints procedure for the UK & Ireland. The new policy is already in place in USA/Canada were trademark infringements are subjection to legal action, but keyword triggering is for the most part fine.
Back on the previous example, lets say I put an ad were I attempt to confuse 'blacknight' searchers into clicking on my ad, your legal action is with me, and not Google, where before Google had a complaints procedure.
This way, it makes the market more open, reduces Googles involvement and overhead in dealing with complains, which probably does increase their revenue.
BTW, most complaints I've had previously usually came by a solicitors letter, and not through Googles complaint procedure, in some cases the company didn't have the exact term registered as a trademark.
Last edited by zabbo; 07-04-2008 at 04:42 PM.
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