08-04-2008, 09:35 AM
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| Coder | | | Join Date: Feb 2007 Location: Dublin
Posts: 47
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Interesting story here - Trademark lawsuit could put the squeeze on Google AdWords Quote: |
The parties disagreed about whether Google labels its ads sufficiently clearly to avoid customer confusion. Rescuecom alleged that by placing sponsored ads directly above the organic search results and by using the ambiguous phrasing "Sponsored Links" rather than the more direct "Paid Advertising," Google was stoking customer confusion, which it then profited from when customers mistakenly clicked on ads they thought were organic search results.
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