Hi Everyone,
First a bit of history we have several websites which we run
PPC campaigns for. Originally the last person who ran these, did so from the same account. Eg: 3 Websites with 1
PPC account.
One of the first things I did was split this into 3 separate accounts, mainly for clarity in reports, but also for conversion tracking. For a brief period of time we have not been running a campaign for 1 website.
We have now decided to run a campaign, however it seems that we are scoring very low for quality score and the only reason I could see this happening is because of account history.
I have made this assumption based on the following:
- These are brand related terms (terms that related to our business only!).
- We are using these specific terms on our website (its in our page content) including heading tags, title tags and the like.
- Some of these terms are domain name related searches.
Yet we have been stiffed by Google with Min Bid of €0.30 cent to €4 this is absurd.
FWIW I have also used these terms in our creative text, before we were Google slapped we had a couple of conversions (high conversions). I don't see how Google makes such a judgement call, honestly I can't see how this is fair for us. (I know there is an Adwords Spider - so might double check its not being blocked).
Other than that I'm stumped, any advice? I am thinking of contacting Google about this.
Cheers,
Gavin.