Quote:
Originally Posted by Redfly  So KW is in Title of ad, description of ad, subdomain and subdirectory of ad...
In title of lander, in content of lander?
CTR decent?
In that case, a new account might be best. I'd say it's your CTR though.
I don't care what Google says, I still believe that CTR is nor 100% normalized to position.
Here is something to try.... enable conversion optimizer for the campaign if you have 200+ conversions. Leave ti running for an hour and disable it again.
I wouldn't bother contacting Google about it but you can try  |
So KW is in Title of ad, description of ad, subdomain and subdirectory of ad...
Title -
Yes
Description -
Yes
Display URL -
Yes (no subdomain or subdirectory used)
In title of lander, in content of lander? -
Yes and Yes
CTR decent? -
Not really - I just launched it on Friday and it was in a lower position due to bidding €0.05 cent and the fact our website ranks number #1 organically. It was really just put there for branding and to keep our competitiors lower and of course have a customised call to action.
I had 14 clicks on Friday and 2 conversions!!
Then over the weekend it went to crap and they were disabled. CTR was about 1.4%, which considering I think was ok, given position and search volume and the fact that we are already number 1 and most traffic goes to that listing anyway.
I can't see myself starting a new account. I would have to get CC details from the boss again and set up everything again.
We do have a dedicated account manager at Google because we spent a decent amount of money with them or at least have in the past. So it might be worth getting them to give it a look over. I think the issue here is CTR and account history.