Quote:
Originally Posted by Redfly  In that case, give them a shout but it definitely sounds like CTR so.
I'd increase bids to break even or possibly a slight loss and see how you get on. I never EVER recommend starting off low. Always start at the top, lose some money and slowly move down to a more profitable position.
RE: Account history, general consensus is 2weeks to establish base history. How old is the account? |
I agree with you with regard to starting off a little higher and then dropping down after a Quality Score or Account History has been established, but I'm in a bit of a predicerment in that we have a fairly low daily budget and at €4 a click it will only take a handful of clicks before the entire budget is expired.
It can be quite difficult explaining the in's and out's of
PPC to upper management on a level they understand and this will just make it even more difficult
.
Unfortunately in the past reporting and tracking hasn't been strictly done (by my predecessor) and as a result, faith in Adwords and
PPC in general is quite low around here.
The account itself is quite old, but has generally had no activity until last Friday. (The Campaign was uploaded maybe a week ago and only unpaused on Friday).