Quote:
Originally Posted by gav240z  In my experience though, long tail terms and optimising for them from an SEO perspective often gives a lower return on investment. |
Higher ROI is like the exact point of long tail keywords--it takes less time/effort/money to get to the top of results on more detailed, and therefore usually more qualified prospective customers. If you're getting lower ROI on long tail keywords, perhaps you need a different approach to generating long tail keywords.
Quote:
Originally Posted by gav240z Of course there are a few golden nuggets here and there, but sometimes (most times) you can't predict those. |
I should let people who didn't create the HitTail product respond, but in my (our) experience, it's exactly the opposite--most times you CAN predict the golden nuggets. That's the main point of our algorithm--golden nuget prediction and a corresponding time-savings to you, the optimizer, and a correspondingly higher ROI, because your "I" has been dramatically lowered.