Quote:
Originally Posted by Mike Levin  Higher ROI is like the exact point of long tail keywords--it takes less time/effort/money to get to the top of results on more detailed, and therefore usually more qualified prospective customers. If you're getting lower ROI on long tail keywords, perhaps you need a different approach to generating long tail keywords.
I should let people who didn't create the HitTail product respond, but in my (our) experience, it's exactly the opposite--most times you CAN predict the golden nuggets. That's the main point of our algorithm--golden nuget prediction and a corresponding time-savings to you, the optimizer, and a correspondingly higher ROI, because your "I" has been dramatically lowered. |
Hi Mike, perhaps I should rephrase my original statement. I am looking to use the product on my own personal blog and by return on investment I strictly mean traffic (large amounts) as oppose to an actual conversion like a transaction or enquiry.
From a
PPC point of view long tail terms are great (in my experience) in that they provide high ROI, but often these conversions happen on a less frequent basis than say a common or competitive term. However having 1000's of long tail terms provides more frequent conversions (hope all that makes sense).
From a blogging perspective I want to drive more traffic to my own blog, but some topics work better than others. I can see this by looking at GA and GA also provides me with some interesting long tail keywords that users found my site with.
So given the fact that I haven't tried the software yet, I was wondering what advantage it has over say Analysing my GA stats? Is it the ability to import those phrases into Adwords easier? Or the fact that it highlights the best terms quickly and easily?
Cheers,
Gavin.