Quote:
Originally Posted by gothwalk  I'm trying to calculate a few metrics for the marketing folks here. It's obvious that position 3 on the results page for search term A is better than position 12 for search term B - but if there are only 200 searches for A per day, and 20,000 for B, that's not so convincing. |
It's possible that A-word searchers are more qualified / better calibre of buyers than B-word searchers.
Also, you should be optimising specific pages for specific keywords. IE there's no reason for this to be an either/or situation if you want both.
At the very least - try some some testing. Set up an Adwords campaign too and target the two different variations and see which convert to 'buyers' best.
Can of worms...
