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Originally Posted by EdenWeb  It's possible that A-word searchers are more qualified / better calibre of buyers than B-word searchers.
Also, you should be optimising specific pages for specific keywords. IE there's no reason for this to be an either/or situation if you want both. |
No, no problems in that. I just want to be able to show the marketing folks a number that says "here's an approximate measure of the effect this could have on traffic" for particular changes or efforts.
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Originally Posted by EdenWeb At the very least - try some some testing. Set up an Adwords campaign too and target the two different variations and see which convert to 'buyers' best. |
That would be nice, but the site is an online sportsbook, and Adwords don't deal with the likes of us. :)