I've just been playing with adwords and conversion tracking this week. Interesting about it recording conversions and transactions, I didn't know about transactions. I'm using PayPal and it's a bit of a pain with tracking conversions as a lot of visitors don't return to the website after paying through PayPal. There's an auto return but it only seems to work with existing PayPal members, new members have to click a button to return after the payment and many don't use it. Probably not much point tracking conversions with PayPal but I guess it will give some of the picture if not all of it. |