I want to use adword to get exposure for my website but I don't really want any clicks, can this be done? Or will I get a slap on the wrists from googe?

My thinking is use keywords that aren't popular to the competition but have a high serch volume, is that the right way, I don't want to be paying €4 per click as that is what a lot of my competiors keywords are costing?

Any help, much appreciated?

thanks
GB