Quote:
Originally Posted by googlebomber76  I want to use adword to get exposure for my website but I don't really want any clicks, can this be done? Or will I get a slap on the wrists from googe?
My thinking is use keywords that aren't popular to the competition but have a high serch volume, is that the right way, I don't want to be paying €4 per click as that is what a lot of my competiors keywords are costing?
Any help, much appreciated?
thanks
GB  |
If you are specifically after branding I'd suggest using Google's content network. However this requires significant skill to set up correctly and monitor.
Can I ask why you want people to see your Ad and not click it? It seems strange that you would want to do this. If you are going to pay for exposure you may as well pay for visitors to your site.
With the content network you can pay for impressions / pay for clicks received or pay per action (say email newsletter signup for example). Although I'm not sure if Pay Per Action is out of beta (experimentation stage). Long term advertisers can use this option though.
I strongly suggest creating a separate campaign for the content network and running regular reports on referring sites (if only using adwords reporting and conversion tracking) - Otherwise I would strongly suggest using Google Analytics with it.