I think I heard an ad for this on RTE - it's a great idea for a service.

I understand what you say about not wanting to hear criticisms of your company name, but there's really nothing wrong with it if you didn't point out the initials in your logo. I think the long version is far superior to the shortened form - you can't underestimate the effect this has in a place like Ireland, especially the 'ASS at work' bit. I presume it was a deliberate 'cunning' choice to go with this idea, but it really requires you to give a more than perfect service to overcome this branding.

As to the site itself, I only got as far as your client list page, where I found five text errors, so there may be more further on. I would be glad to point these out to you - you can pm me - presuming that someone one else on here has not already done so.

I also find the particular shade of blue and the site style very conservative considering the branding.