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Originally Posted by 3rsales  The Exam is probably for people to get credibility. We have a marketing MSc, Simona, who passed the exam, and that does add credibility when you offer the service - but lets be honest, it just scrapes the surface. |
Exactly. As I mentioned, anyone can get the certification just like anyone can get a degree in college, doesn't mean they know how or have the experience to use it. Speaking with Simona at the last meetup, it's clear she's not just another "get certified for the sake of it" type of person. She knows her stuff.
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Originally Posted by 3rsales Until you have actually being doing this stuff for a few years, and got the experience of "failing", then and only then will you start becoming an expert - until we focused and had at least 10 customers running together, were we able to really start doing it right. |
Spot on, and that's why I'd put my money in the hands of an experienced
PPC affiliate marketer before anyone who can read a manual
I've literally seen these people lose hundreds of thousands in one month only to make it up the next.
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Originally Posted by 3rsales By doing it right - I mean saving clients money on adwords, getting a higher CTR and most importantly - getting conversions - because without conversions you get nothing, nada - its all just vanity otherwise. |
Great point. That's the whole idea. Due diligence is a must when looking for ANY service provider. Those who live and breathe it really "get it".
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Originally Posted by 3rsales So what differentiates one guy from an other - lets face it the guys at Redfly are great and so are many others. And I am not going to post a link to our service here, because that would be too blatant ! |
Ehhh, thanks?!
Seriously though, you'd be surprised how many times I f**k up every single day (maybe you wouldn't?). It's always changing. Which reminds me...
/me heads off to write that post on how AdWords has just changed how it treats match types without telling anyone.