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Originally Posted by babyboy808  Have you considered integrating a blog? You could provide case studies on interesting jobs, tips and tricks, how to's etc. Basically try to position yourself as the expert with a community touch! - This should do nicely for long tail keywords in search engines. |
I was going to suggest this too... Very good idea. If people read some articles then they will also browse around.
In the case of your designer... I don't want to get anyone into trouble. It might be a limitation of the platform that you're using that the URL's look bad.
Take flooring for example - I think i might work best if the link was something like this? I would avoid sectionid and stuff like that if at all possible.
http://www.kitchenfitters.ie/flooring
And then the title of that page could be something like "Kitchen Fitters > Flooring" or "Kitchen Fitters - Dublin Kitchens - Flooring". And then the page might have a few more things to do with flooring like tips on laying flooring or what your process is etc. Things that people can link to and thus drive traffic towards you.