Thank you chaps for a very interesting read.

This is one aspect of web design that has eluded most designers.
From my point of view, I agree with RedFly a site is an expensive thing to create and that can only be understood by the designer them self.

The problem for most designers is you can’t hold in your hand what we do.

It’s almost impossible for the customer to understand the time and effort you spend studying just to create the best site for them.
I have a number of customers that are on their 3rd and 4th site and they never look elsewhere for a designer. Its hard work building that trust!

Yes you get very difficult customers but in recent years I am finding that I point this type of customer to other designers. Not because they are difficult but because they will never understand (no matter how hard you try) just what’s involved in building a valid website.