Monetization and business opportunities for online content publishers are
increasing and opening up new alternative ways to do well in the online professional web publishing space. Unfortunately, most publishers, bloggers, and now even my favorite content business analyst, John Blossom, see things from a rather limited and too restrictive viewpoint. Contextual advertising like Google AdSense works only for large sites? Come on... this story is true only among those who having tried AdSense without having fully understood how to best use it charge AdSense with responsibilities it never had. AdSense and other contextual advertising programs can and do bring in significant revenues for many small publishers, who need not at all to be another Tech crunch to be able to start paying their bills with their focused, niche targeted content.

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Bobwilliams