I had a quick look last week at it and found the stats from it a bit poor, unfortunately.
When I had a go looking for high traffic sites in Ireland, Daft.ie was absolutely nowhere and it had overestimated traffic on some of my own sites - least i'm honest ;-) about it.
However, when they do get going it should make for interesting times. Comscore - to some - is the be all and end all of media planning, but their methodology is well out of date, especially for the Irish market, and it's darned expensive too. |