I think it needs to be stressed that the purpose of this campaign is to question the whole concept and validity of the Golden Spider Awards. They are the target of the campaign, not the individual sites.

If a site is criticised, it is not intended as a critique of that site. It is questioning the standards by which that site was included for the awards.

The exeption to this of course is the category for "Best Web Design Agency Website" for these are the companies who should, by nature have the highest possible standards.

What we are questioning is the criteria by which sites are shortlisted for awards. We are claiming that the selection process is arbitrary at the very least. We are questioning the fact that judges are also entrants.

In short, we are questioning the entire concept of the Golden Spiders and why they are being taken as a benchmark.

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