I spent 45 minutes on the phone to one of them last year discussing their nomination process. While the current discussions have focussed on the standards (or lack thereof) I personally do not approve of the "pay to enter" model they have adopted.
If you do the math it gets quite scary:
In 2006 it is estimated that up to 1,000 companies will enter this prestigious Awards Ceremony. Source
Working on the basis that the bulk of entries are paid ie. not in the only free category that I can see, then you are looking at anything between 800 and 900 entries @ EUR100 a pop
900 x 100 = 90,000 euro
Most of the categories are sponsored, with 18 prizes in all, which is fewer than last year when there were 25.
I'm not sure what they're charging this year, but other years you were looking at about 7 thousand upwards. If you average it out at about 10k, then you're looking at close to 250k in sponsorship without even mentioning the headline sponsor.