To be honest, I can't really see something like this taking off, but then, many of my predictions about the future had me sunning in Cannes on my Yacht about now
It is an interesting idea though, and I really like the design and layout (especially the .irl logo)
How would it work though? Does it completely bypass
ICANN? Would you have to get co-operation form all Namesrver admins? Sorry if my questions seem stupid, but I do not have much understanding of how this would work.