sehr interessant.

however, I am not against unsoliceted email. And I dont feel obliged to have an opt out link.

people call my number all the time out of the blue offering me cheaper phone calls and everything. It's a bit anoying, but thats the world we've got - so accept it. I don't see why you have to take a moral high ground with email.

If you have compiled your mailing list yourself, of what you believe are potential customers, then you have every right to contact them as far as i am concerned. Afterall, they are also businesses puting their names out in the public forum. If they dont like it they should have got a normal job instead.

obviously you dont want to pee off any potentail clients, so you have to use some self control. I would keep the emails light, with simple clean html & css. I normaly test them on myself first to see how they rate with spam assasin & how outlook handles them. Personaly, I send html email with a plain text alternative.

To avoid the peeing off factor, I wouldnt mail the same prospect more than twice a year.

so far that philosophy has worked okay for me.

__________________
roll on summer