B2C and B2B on the same page Hi, this is my first post at this forum so big hello to all
I'm developing a personal online business project and it needs to appeal to two groups. Group #1 provide services for Group #2. I will in turn provide services for Group #1. Everybody is happy!
In order to attract Group #1 to the site I'll have to provide content to attract Group #2, if you get me?
Question?
The content related to Group #1 will have to draw their attention immediately but will be of little interest to Group #2. I don't want to send Group #2 packing because they get the wrong impression about the site before the page has even fully loaded. How do I appeal to both of these groups on the homepage of the website without causing confusion for either?
Any thoughts? |