Thanks Arch-Station,

I'm being vague I know. User Group #1 (my B2B) when they become my customers will have access to secure pages via login, the other users do not need login untill later when I add a forum to the site.

What's important is that Group #1 will see that their prospects are using this site. When they recognise this they'll see the value of doing business with me. It's important that they spot my message to them on the site (particularly on the homepage) and understand that there is a means of tapping in to the traffic in the site that will benefit their business.

I know this is very poorly explained. Basically, can you appeal to two related but unique groups on the same page without alienating either group or both groups?