Hi all

Im currently working on a project, that will involve weekly use of an email news letter to regsitered users of a website.

Im looking for all the useful advice you guys can give.

Im worried that going down the html route will mean people wont see / read the email.

How do I ensure my mails don't get filtered as spam (or is that a million dollar question).

Would I better to just email a link to the newsletter?

I have looked at campaign monitor and it comes highly recommend.

But essentially looking for advice from people who set up a mailing list from scratch and to point out common mistakes / useful tips etc.

Thanks
Fintan

Fintan

There's nothing wrong with HTML emails as long as you use properly formed HTML and don't embed javascript etc.,

I've heard good things about Campaign Monitor, but personally prefer using Groupmail from Infacta (who just happen to be Irish)

If you follow the kind of guidelines I outlined here:

http://www.mneylon.com/blog/archives...dos-and-donts/

you shouldn't fall foul of spamtraps etc.,

The kind of issues that commonly lead to problems arise most often when it is not clear why the person is getting the mail or how they can get off the list.

Michele

__________________
Hosting & Domains|Plesk Vps Hosting|Blog Tips|Films.ie|Gadgets|Monetisation Tips|Movie Chat


Energise your forum! Click here for info

Fintan

A couple of things to consider about emailing newsletters...

Frequency: not so often is good, you want people to look forward to your newsletter, not filter it into a folder they never look at...

Content: get to the point! The better newsletters leave the content on the website with a hot link to the full article etc. The reader can scan through the titles in the newsletter for example and click down to a summary before deciding whether to go spend time reading the full piece...

Marketing database: if you are a SIG, single interest group, you can email newsletters to your whole database but if you can identify segments, you can distribute based on this and tailor the offering to specific preferences - this is the preferred route even within a given topical field or interest.

Finally, don't overload each newsletter with too many items!

Hope This Helps

here's one of my newsletters as a guide... i run four in the same format

__________________
Irish Architecture

Irish Architecture Jobs

Canadian Architecture Jobs

You can drop the HTML through SpamCheck beforehand to check against any possible Spam issues.

__________________
Barry Hand - Google Adwords & Online Marketing

You should allow people choose what kind of newsletter they should receive, be able to send both plain text and html mails. Also do not forget about the subjects of the emails - do not make them look too spammy!

__________________
I recommend reliable web hosting service provided by MarbleHost.com

Hi all,

Just my €0.02 worth on email marketing.

I have been using email marketing for about 9 months now, firstly starting off with a free php based one that was included with my hosting plan.

Waste of time. If you want to send out 1000 emails, you will run into issues with your server (well at least I did). I had to set it so as it would send out the emails every X number of seconds, and I had to keep my browser open whilst doing it.
Not much fun when you have >10,000 subscribers.

So I moved to a professional outfit. I pay a yearly fee and can send out as many emails and set up as many campaigns as I need.

I send all my emails via text format. I don't like the html template ones, as I usually ignore them when I get them, no matter what the offer is.

I catch the visitors first name and email address, and that way I can customise the emails to say "Dear [[firstname]]"
so it looks personal.


The good thing about these opt in forms is that you can have them sign up to more campaigns in one go. Check out my *squeeze page* here: Free Vedic Maths Tutorial

You can see it's clear, straight to the point, and has the option to sign up for more information that they may be interested in.


So I would recommend if you are collecting names, use a professional service. It's reliable, stress and trouble free and completely customisable.


My €0.02 worth!!


Any questions give me a shout

Kev

__________________
Learn to negotiate; My Maths Book; My Maths Book Squeeze Page