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Email marketing compared to direct marketing.

This is a discussion on Email marketing compared to direct marketing. within the Email Marketing forums, part of the Online Marketing category; Originally Posted by addoc Would people agree with Frank that this is acceptable? Yes. IF it's actually properly targetted and ...


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Email marketing compared to direct marketing. Email marketing compared to direct marketing.

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  #11 (permalink)  
Old 12-03-2007, 03:03 AM
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Would people agree with Frank that this is acceptable?
Yes. IF it's actually properly targetted and done properly.

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Originally Posted by addoc View Post
Could some reciepient companies still view it as spam?
Yes.

If you send an email to me directly and address me directly by name, I'm a lot less likely to consider your mail to be spam.

If you send me a huge bloody attachment unsolicited I will spamcop you, report you to your ISP etc., etc. as you are wasting my time and clogging up my network
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  #12 (permalink)  
Old 03-04-2007, 12:54 AM
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Hi

I think you might find some useful information on the Irish Direct Marketing Association website...

The issue is really whether you want to be seen or perceived to be spamming. Remember the 3/11 rule, do something well, 3 people will be referred, do it badly and the client will bitch and complain to 11 people!

Whether it is spamming or not, from a technical legal perspective, is IMHO irrelevant.

What is at issue is what reputation you want to have going forward.

If you feel the benefits from your site to everyone you send a text to will outweight any irritation value, you could probably get away with it...

But, if that is not the reality, then you could find yourself burning badly...

Any direct marketing campaign - and email or SMS is no different - should see you test the instrument - test the message you are sending - to ensure that it is not ambiguous, it is effective, and that it targets the customers' needs and generate the appropriate response, the call to action, in this instance presumably visits to your website.

Maybe that should be a starting point for you?

Or drop it back a step further and ask what of all the marketing and PR options open to you would be the best?

FWIW
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  #13 (permalink)  
Old 03-04-2007, 02:11 PM
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The issue is really whether you want to be seen or perceived to be spamming. Remember the 3/11 rule, do something well, 3 people will be referred, do it badly and the client will bitch and complain to 11 people!

Whether it is spamming or not, from a technical legal perspective, is IMHO irrelevant.

What is at issue is what reputation you want to have going forward.
That's contradictory.

If you do proper permission based marketing you will not be accused of spamming, yet you seem to be advocating people to "give it a go" on the offchance that the negative backlash will be small enough to let them get away with it.
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Old 03-04-2007, 02:22 PM
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Why not send them a letter with a proper proposal ? Seeing as you plan to go through the goldenpages and contact them. And just write to their business address.

I'm sure you are more likely to get a response if you make it look more professional.
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Old 03-04-2007, 02:34 PM
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Why not send them a letter with a proper proposal ? Seeing as you plan to go through the goldenpages and contact them. And just write to their business address.

I'm sure you are more likely to get a response if you make it look more professional.
Personally I find the direct letters more memorable and more effective.

I am a lot more likely to signup if I get one
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Old 03-04-2007, 10:36 PM
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That's contradictory.

If you do proper permission based marketing you will not be accused of spamming, yet you seem to be advocating people to "give it a go" on the offchance that the negative backlash will be small enough to let them get away with it.
okay, I'll have to be more precise in future

I was seeking to focus the poster on the key issue for him i.e. what the customers' perception of the message and its delivery will be...

The best campaigns wander near the rim - witness Trocaire's gender inequality splash. I made an assumption based on the previous posts that the poster would appreciate why it is best not to use illegal methods...

The pilot instrument canbe tested on a willing cohort, with opt-in permission sought and validated.

Cheers
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Old 03-04-2007, 10:40 PM
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That's contradictory.

If you do proper permission based marketing you will not be accused of spamming, yet you seem to be advocating people to "give it a go" on the offchance that the negative backlash will be small enough to let them get away with it.
okay, I'll have to be more precise in future

I was seeking to focus the poster on the key issue for him i.e. what the customers' perception of the message and its delivery will be...

The best campaigns wander near the rim - witness Trocaire's gender inequality splash. I made an assumption based on the previous posts that the poster would appreciate why it is best not to use illegal methods...

The pilot instrument can be tested on a willing cohort, with opt-in permission sought and validated.

Cheers
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  #18 (permalink)  
Old 16-04-2007, 10:09 AM
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If you send me a huge bloody attachment unsolicited I will spamcop you, report you to your ISP etc., etc. as you are wasting my time and clogging up my network
I've just signed up for spamcop SpamCop.net - Beware of cheap imitations and the registration email went to my SPAM folder on gmail
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  #19 (permalink)  
Old 17-04-2007, 09:12 AM
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Great , the person I reported to SPAMCOP has now said that they will sue me if any damage is done. Clearly they don't understand Article 13(1) (Paragraph 2) of the Privacy and Electronic Communications Directive [here].
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Old 17-04-2007, 09:22 AM
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Great , the person I reported to SPAMCOP has now said that they will sue me if any damage is done. Clearly they don't understand Article 13(1) (Paragraph 2) of the Privacy and Electronic Communications Directive [here].
They're not meant to know who is reporting them unless you did something silly ..
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