Good question - personally, in the past when i did it. I noticed a huge difference in responses from HTML and plain text.Originally Posted by blacknight
For responses, the winner of the two was the HTML version. However, when analysing it more - it turns out, more genuine response came from the PLAIN text email.
I think this is because it's more personal than a HTML email. People sub conciously seem to think HTML emails are all spam!
That's just from our experiences! Not saying that's a dead cert!
I would imagine different types of businesses would get different responses!