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Old 10-07-2007, 12:00 AM
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If you're new to print media advertising it can be a bit scary at first

We've run ads of all shapes and sizes up to a full page in Computers in Business and the prices vary A LOT.

Basic rules of thumb:
  • Don't expect your first ad to have a huge impact
  • Rate cards are open to negotiation
  • Don't let them design the ad for you
  • Don't take their stats at face value
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Old 11-07-2007, 04:54 PM
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I posted at greater length here:

How To Buy Print Media Advertising
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