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Portion Google Pays Out on Adwords?

This is a discussion on Portion Google Pays Out on Adwords? within the Google Adsense forums, part of the Monetising Your Website category; Does anybody have a rough idea on the portion of payments google recieves for keywords that they pay out to ...


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Old 30-05-2008, 12:42 PM
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Default Portion Google Pays Out on Adwords?

Does anybody have a rough idea on the portion of payments google recieves for keywords that they pay out to the advertising webmasters?

I.E. if google gets paid $20 per click for a keyword, how much of that goes to the webmaster who hosts the ad and generates the click through?
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Old 30-05-2008, 12:53 PM
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AFAIK : Rough estimates are from 30% to 50% is paid to the Publisher. But noone knows for sure, and it's possible they pay varying amounts. i.e. more to premium publishers, less to traffic in none targeted areas, etc.
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Old 30-05-2008, 07:55 PM
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I have heard that publishers receive about 70 - 75% per click.
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