Sorry I forgot to add that if I take an incognito window within Google Chrome and put in my keyword
My add always comes up first (I have done 10 consecutive refreshes and it is always #1) - even though I have a % Share of 10%.
My keyword and site are below.
Welcome to mimitoys.ie your online toyshop for childrens wooden toys furniture dollhouses and preschool toys.
So is % Share meaningless for adds solely targeted at Ireland