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Display Url worth tweaking?

This is a discussion on Display Url worth tweaking? within the Google Adwords forums, part of the Pay Per Click Advertising (PPC) category; Originally Posted by PaulSymonds I think the display URL plays a minimal part in click throughs but at the end ...


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Display Url worth tweaking? Display Url worth tweaking?

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  #11 (permalink)  
Old 31-05-2008, 09:57 PM
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Originally Posted by PaulSymonds View Post
I think the display URL plays a minimal part in click throughs but at the end of the day one might as well optimise every single aspect of Adwords that one can so I think it is worth tweaking the display url. It can make a little difference.
I completely disagree. I have seen differences of 7%-10% in CTR from tweaking display URL alone.

As an example, which display URL do you thin would get a better CTR for the search term "apple macbook spare parts" ?

dabs.ie

or

Apple.Computerparts.ie/Macbook


Display URL is a HUGE factor. CTR is a HUGE factor in reducing bid prices and getting a higher position.



*** I am completely aware how "sneaky" some of you may find this but it's not against the rules.
Last edited by Redfly; 31-05-2008 at 09:59 PM.
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  #12 (permalink)  
Old 01-06-2008, 12:16 PM
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*** I am completely aware how "sneaky" some of you may find this but it's not against the rules.
I wouldn't see that as sneaky at all
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Old 01-06-2008, 01:38 PM
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I wouldn't see that as sneaky at all


I actually meant using a domain name starting with "com".

ie: BlacknightSolutions.ComplexHosting.com

See what I mean?
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Old 01-06-2008, 01:39 PM
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Well that would be a trademark infringement
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